You searched for: "*"

The results has been filter on Authors containing Joe Michael.
ANA has found 1 results for you, in 100 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Catch them young and keep them long

This paper seeks to answer a major question: how effective is sponsorship? This paper argues the case for sponsorship and search for ways in which effectiveness can be evaluated. The paper particularly looks at the way a brand can be built through a...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Rohin Malhotra, Joe Michael, Barbie Clarke
September 22, 2002
×

Citation

Malhotra, Michael and Clarke (2002a, September 22). Catch them young and keep them long . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/catch-them-young-and-keep-them-long-